Instead of unveiling the top-selling Ford Explorer at an auto show, the car company will reveal it on Facebook instead. According to USA Today, Ford thinks the 500-million member social media site is a better place to reach its customers.
Ford starts its Facebook campaign with teasers next week, saying the car will be revealed "soon." The car company has not divulged the official date, but says it will be sometime in July.
In addition to changing its marketing campaign, Ford also remodeled the popular SUV. The original was a body-on-frame truck, but the new Explorer is a car-based crossover. By allowing the driver to select suspension and drivetrain settings, it can accommodate specific road conditions.
The new design will enable the car to get 25% better fuel economy. Ford is also incorporating additional safety features like inflatable rear seat belts.
Production begins at the end of this year for the 2011 version of the vehicle that more than any other popularized the SUV.
Posted by car34570
at 3:07 PM EDT
Updated: Saturday, 12 June 2010 3:08 PM EDT
